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conditions for product redesign

Summary

This project is part of the master course Governing Product Development, which focuses on creating an environment to redesign a product. By analyzing several aspects of product development management, insight is created into the complexity of product design. This knowledge is used to investigate and describe the conditions which are required for a certain company to redesign their product(s). Topics that are discussed in this course are the what, how, when, synthesis, why, where and who in NPD (new product development). The result of this course is a 4-page publication which briefly describes a practical example of creating such an environment. In this paper, the example of De Waard Tenten is used, a company that was acquired in 2018 by another company.

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For more information about this project, click view publication.

Project details

Time period

Client

Skills

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09/2018 - 11/2018

University of Twente

re-design, governing product development, de Waard tents, management, publication, product portfolio management (PPM), brand acquisition, design team management, design approach, business strategy

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