Summary

This project is part of the master course Create the Future, which focuses on using specific data to make assumptions about how things will be in the future. Analysing expert opinions, trend analyses and expectations, scenarios are created which depict a likely design context that would be found in the future. In this project, the future of financial services was analysed for the ING bank. The analyses resulted in a likely scenario that in 2040 society will be based on a shared and service-based economy. In such a future, ones identity (both online and offline) are affected. We looked into how a bank can make use of this to remain relevant in the future. The solution is the Bank Identity Plan, a service that provides customers with a way to safeguard and express their identity.

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For more information about this project, click view full report.