Summary

This project is part of the master course Graphic Language of Products, which focuses on learning how to design a product for a specific brand. Using multiple tools and theories to analyse the Audi brand, the values and characteristics of Audi are made explicit and used as the basis for the design phase. By creating separate 2D (only materials and colours applied on a standard mouse), 3D (the rough shape of the mouse) and 2.5D (the details, both in material as in shape) designs and in the end combining these, the final design embodies the Audi brand in all aspects of the design. The design is evaluated using the Butterfly model, which showed that the design scores a 4 out of 5 when it comes to embodying the characteristics and values of Audi.

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For more information about this project, click view full report.