Summary

This assignment is performed for a producer of high-end studio engineering equipment who wants to expand their market possibilities. Their decision to start developing stompboxes* came with multiple problems, predominantly caused by the lack of experience in this domain. 

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For my Bachelor Assignment** I helped the company to 1. get familiar with the new market, competitors and users and 2. ensure that the new concept truly fits the needs of the users and make it compatible with the strong competition in a highly saturated market. All targets are met due to extensive market, competitor and user research.

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For more information about this project, click view public summary (both in Dutch and English).

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* Stompboxes are small foot-operated units predominantly used by guitar players ,which can be used to add certain effects such as delay, reverb and distortion to the instrument's sound

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** The Bachelor Assignment is part of the Bachelor graduation program. It's goal is to show that the student can work on a adequate level in a professional setting as an industrial designer.